DIGITAL MARKETING

Research & Audits

There is no one-size fits all Digital Marketing solution. Every business is different, even if they are in the same niche. Your website’s performance varies based on the degree of optimization of both internal and external factors:

Internal

Website Architecture
User Experience
On-Page SEO
Page Load Time
Conversion Elements

External

Related Web Properties (LinkedIn, Facebook, Instagram, Twitter, Google My Business, etc.)
Inbound Link Profile
Citation Profiles
Market Demographics

It is for this reason that our philosophy involves researching and analyzing every aspect of a business’s online presence to identify strengths and weaknesses and to determine specific problems that must be solved.

TYPES OF

Research & Audits

Digital Marketing Audit

Our flagship research and analysis service, the Digital Marketing Audit, is used to identify existing and potential issues that relate to digital marketing best practices–specifically applied to your business. This is not a generic report.

We gather data using various tools and applications to gain an overview of your website and digital presence and that of your competition. Then we analyze the data and use it to make specific recommendations based on the insights we have developed while analyzing local and enterprise level businesses over the last twelve years.

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What We Review

We review technical elements related to your website's structure and function to determine how well the site conforms to current specifications for best practices and optimization. We also review specific keywords and geo-modified keywords related to your core services and compare your current rankings in the search results to competitors in local areas. We also review analytics data to understand how, when and where users are coming from and how they are interacting with your website. Finally, we review the website's usability, both desktop and mobile, to determine how user friendly your site is. We look for issues associated with the desktop and mobile implementation of your site that especially affects new site visitors.

Why it Matters

The foundational elements of digital marketing are essential to the success of your organization. When you get it right with your website, social media, marketing funnel, calls to action, paid media, reputation management, etc., everything else starts to fall into place. Partnering with Nehmedia means that we will walk you through the decision-making, handle the back-end design, implementation and upkeep, which frees you up to focus on the rest of your business.

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Website SEO Audit

A Website SEO Audit is a process that allows us to examine the technical infrastructure of your website to assess its performance with respect to search rankings and overall visibility.

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What We Review

We use our own as well as third-party tools to scan your website and gather data just as a search engine would, including on-page meta elements, page load metrics, non-conforming redirects, URL issues and duplicate pages. We also use Google Search Console to look for any Google crawl errors, link issues and sitemap problems.

Why it Matters

The result of the Website SEO Audit is a set of specific recommendations for improvements that can be made to improve and optimize performance within a matter of weeks for most websites.

Google Analytics Audit

You can’t manage what you don’t measure, so having Google Analytics installed on your website is the first step to being able to make digital marketing decisions based on data. While Google Analytics is easy to install on most websites, the default configuration is usually not optimal for ensuring the quality and integrity of the data collected.

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What We Review

Account setup
User permissions
Google Tag Manager
Gap analysis between Google Analytics and Site Spider results
Goal and event tracking
Custom dimensions and metrics
Remnant or third-party code interference
Mobile platform
Browser specific issues
Correct filter and segment definitions
Marketing channel integrity

Why it Matters

Our final report will provide you with specific actionable recommendations to ensure that the data you are collecting is actionable and of the highest quality.

Schedule Your Digital Marketing Audit Today!

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Keyword Research

Our Keyword Research and optimization process is focused on the identification, analysis and prioritization of the highest quality keywords to drive traffic to your website based on users’ search intent.

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What We Review

Our process provides an in-depth understanding of users’ search intent and whether it is informational, transactional, or navigational. This information helps determine which queries to target, the popularity of these queries, their ranking difficulty, and more. It is also a critical step in SEO strategy because we can identify how people are searching, the potential volume and value of search traffic over time, and the expected effort needed to rank at the top of the search results.

Why it Matters

With the data we collect, we will develop a keyword strategy and combine it with other elements of best-practice based SEO to optimize your website’s visibility and conversions.

Data Analysis and Problem Solving

We like solving problems. It’s in our DNA. When a client comes to us with an underperforming business, a website that is totally invisible in the search results or has plenty of site visitors but few conversions or even a local business not showing up in the Google Map results of their home city, we take this as a personal challenge.

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What We Review

We have the knowledge and experience to troubleshoot any issue from a digital marketing perspective including:

Website heatmap analysis
User interaction analysis
Target market analysis
Audience targeting by zip code and census blocks
Call tracking data analysis
Competition research and analysis
Hyper-local map grid analysis
Business performance support in the form of ROAS analysis vs new customer revenue
Online reputation management consulting
Market analysis of potential acquisitions

Why it Matters

We have the knowledge and experience to troubleshoot any issue that involves data analysis. We have worked with large, data intensive organizations like Hoovers.com, VRBO and Frames Direct to gain insight into their vast data warehouses and identify opportunities to better focus their marketing efforts. Don’t let your data overwhelm you. We can help you use it to your advantage by driving the growth of your organization more efficiently and effectively.

Social Media Audit

Social Media offers a unique ability for a business to connect with potential customers and build an audience around followers who may be interested in the services or products the business offers.

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DIGITAL MARKETING

Research & Audits

Internal

External

TYPES OF